FIELD NOTES

Field Notes is the editorial journal of MINE. A place for thoughts, observations, stories, and reflections from inside the brand.

This is where we explore the ideas that shape MINE: skin, nature, science, ingredients, and the process behind creating something with intention.

FOUNDER THOUGHTS

MINE began with a simple belief: skincare should feel intentional, not overwhelming.

For years, beauty felt crowded with too much noise — too many steps, too many promises, too many unnecessary additions. I wanted to create something quieter. Something more considered. Something organic and toxin free not full of unnecessary ingredients.

Every product has a purpose. Every step is designed to support the next. From clean formulations to skin-training technology, the ritual is created to feel simple, refined, and easy to return to.

For me, skincare is not about chasing perfection. It is about building a relationship with your skin over time. Learning what it needs. Giving it space to strengthen. Choosing ingredients and tools that support its natural rhythm.

MINE brings together Australian native botanicals, precise Korean formulation, and a certified toxin-free standard to create skincare that feels both gentle and intelligent.

Nothing excessive. Nothing unnecessary.

Just care, made with intention.

INGREDIENT STORIES

Every MINE formula begins with intention.

We choose ingredients for their purpose, their history, and the way they support the skin over time. Our formulas are guided by nature, refined by science, and created to work with the skin rather than against it.

This is a closer look at the hero ingredients behind MINE.

LEMON ASPEN
Hero ingredient for DEW

Bright, fresh, and naturally rich in botanical compounds, Lemon Aspen is one of the Australian native ingredients behind DEW.

Chosen for its skin-supporting qualities, Lemon Aspen brings a sense of clarity and freshness to the formula. It reflects the purpose of DEW, to hydrate, calm, and support skin that needs care without excess.

In MINE, Lemon Aspen represents freshness, balance, and a return to simplicity.

ALOE LEAF GEL
Hero ingredient for SMOOTH

Aloe Leaf Gel is known for its cooling, soothing, and hydrating feel on the skin.

In SMOOTH, it helps create the glide needed for the ELLIPSE device while supporting a calm and comfortable ritual. It was chosen because it feels gentle, clean, and considered, exactly what the skin needs during a skin-training session.

Aloe Leaf Gel is simple, purposeful, and deeply connected to care.

OMEGA 3/6/9
Hero ingredient for SEE

Omega 3/6/9 brings nourishment and comfort to the delicate eye and lash area.

In SEE, these essential fatty acids help support the feeling of softness, strength, and care around one of the most delicate parts of the face. This ingredient story is about protection, nourishment, and the quiet power of consistency.

For MINE, Omega 3/6/9 represents care that feels soft but purposeful.

BAKUCHIOL + QUANDONG
Hero ingredients for FACE

Bakuchiol and Quandong sit at the heart of FACE.

Bakuchiol is often loved as a gentler botanical alternative in modern skincare, while Quandong is an Australian native fruit known for its rich botanical profile. Together, they reflect the MINE approach: nature-led, refined, and created with intention.

FACE is designed to feel nourishing, comforting, and protective, a balm that supports the skin without overwhelming it.

Bakuchiol and Quandong represent renewal, softness, and strength.

WHITE WILLOW BARK
Hero ingredient for DUST

White Willow Bark is the hero ingredient behind DUST.

Known for its connection to gentle exfoliation and skin clarity, it was chosen to support a cleaner, smoother feeling on the skin. In DUST, it works alongside enzyme-led ingredients to create a powder cleanser that feels refined, effective, and considered.

White Willow Bark represents clarity, renewal, and the beauty of removing what the skin no longer needs.

SKIN RITUALS

At MINE, skincare is not about doing more.

It is about doing what matters, with consistency.

MINE was created for simple, disciplined care, the kind that feels easy to return to, day after day.

Each product has a purpose. Each step supports the next. The formulas prepare, hydrate, nourish, and protect, while the ELLIPSE device helps bring skin-training into the process through microcurrent and LED technology.

The goal is not instant perfection - The goal is steady support over time.

Skin changes slowly. It responds to repetition, patience, and the way it is treated every day. This is why MINE focuses on consistency rather than excess, fewer steps, used well.

Your skin may need cleansing, hydration, activation, nourishment, or a few minutes with the device. What matters most is not how much you do, but how intentionally you do it.

With MINE, skincare is designed to feel calm, clean, and considered.

BEHIND MINE

Behind MINE is a process of patience, detail, and intention.

More than ten years in the making, MINE was never created quickly. It was built slowly, through lived experience, research, testing, refining, and a deep desire to create skincare that feels both gentle and effective.

Every product begins with a question: does this have a purpose?

From the formulas to the packaging, each decision is made carefully. Nothing is added for the sake of it. Nothing is rushed simply to follow a trend. MINE is built with attention to the way each product feels, functions, and supports the skin.

The formulas are developed in Korea, where skincare innovation is approached with precision and refinement. Each product is created to feel considered, gentle enough to return to, but purposeful enough to earn its place in the ritual.

MINE is also built with sensitive skin in mind.

For us, trust is not just a word. It is something that has to be tested, reviewed, and earned. Being certified toxin-free reflects this commitment, a standard that helps guide what we choose to include, and what we choose to leave out.

Our rosacea seal represents another part of this promise: reassurance for those looking for skincare that feels gentle, considered, and suitable for skin that needs extra care.

Together, these standards reflect one of the reasons MINE was created in the first place,  to offer skincare that supports the skin without overwhelming it.

A brand shaped by care, refined by science, and guided by the belief that skincare should work with the skin, not against it.

WORKING WITH SKIN

MINE was created with the belief that skincare should work with the skin, not against it.

Skin does not need to be stripped, rushed, or overwhelmed. It needs to be supported with care, consistency, and ingredients chosen with purpose.

This is the quiet philosophy behind MINE.

We look to nature for ingredients that support the skin gently. We look to science for refinement, precision, and performance. We look to the skin itself as the guide, its rhythm, its sensitivity, its strength, and its ability to respond over time.

Working with skin means respecting what it is already designed to do.

It means choosing formulas that support, rather than disrupt. It means using technology in a way that feels considered, not aggressive. It means understanding that real skin takes time.